I find game design and the theory there of quite interesting. Thought I would share this video i found recently as it touches on some strong game design subjects.
The subject of game design has really helped me in thinking how I can make a UO shard that players will keep coming back to. You have the power to create UO how ever you want or you could even re-create a new game entirely different from UO with a emu like ServUO.

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Note: the thumbnail in this picture is from Dragon's Lair. This video is Safe for Work
Warning: This video is not about Ultima Online and words like skills are used but they are not refering to things like UO skills.